Benjamin Weinberg’s Portfolio

Digital Marketer & SEO

Freelance digital marketing strategist specializing in digital content production and management of digital properties. In my 11 years of experience, I’ve helped a diverse set of businesses create content and strengthen their brand. 

 

Projects & Accomplishments

 

Digital Marketing Strategy

 

 

Expanded Lead Generation Opportunities Through Localization

OH location finder

 

Situation

 

A major service line for Orlando Health that often leads to funnels toward other services was expanding geographically. This opened opportunities for marketing in different neighborhoods, and on many different levels.

Actions Taken

 

Created location pages for each individual physician and aggregated them on a map that was navigable by neighborhood. This allowed for campaigns to be run for the whole service line, by location, or by individual physician.

Results

 

  • 140 digital campaigns over 3 years
  • Total Acquisitions: 28,556
  • Cost Per Acquisition: $18.80

 

Updated Landing Page Strategy For Fast-Growing Business

Increasing number of locations requires a scaleable digital marketing strategy.

 

Situation

 

Orlando Health operated 7 ERs for many years. The website used an online scheduling system for reserving check-in times. In 2018 and 2019, the number of ERs nearly doubled. The single page for the scheduling service led to a difficult user experience and a challenge for marketing the new locations.

Actions Taken

 

I built a group of location landing pages which allowed for ads per location to be directed to a more relevant page. I also included an email capture form with a guide for deciding between going to the ER, an urgent care center, or a primary care physician.

Results

 

  • A better user experience for patients in an emergency.
  • More patients at home rather than the ER waiting room.
  • More relevant campaign ads, and therefore, a digital marketing strategy.

 

Reward-Based Digital Employee Engagement Strategy

recognition portfolio

 

Situation

 

Employee reward and recognition system was archaic and needed to be replaced with something digital that could be operated through the company intranet.

Actions Taken

 

I worked directly with a specialized web development team to build an entire website for reward system. I then created a digital strategy to create engagement among employees. This included video content, campaigns and YouTube and Facebook utilization.

Results

 

  • Over 100,000 rewards given in first year between employees.
  • Recognition strategy was consistently updated to meet needs of the audience.
  • Audience engagement saw more than a 30% increase from the previous year.

Search Engine Optimization

 

 

Unknown to Found on Page 1 Ranking for Local Keywords

Ranking first for a valuable keyword increases traffic significantly.

 

Situation

 

A non-profit consultant in Berkeley, CA (client and business name left out by request) reached out to me saying she is receiving little to no traffic to her website except referrals and she sees colleagues get higher rankings for the local keywords for her services.

Actions Taken

 

Assess content and back end of the website to assess for opportunities to improve SEO, build a strategy, and then implement it. I implemented some on-page content updates, re-directs, security settings, and optimized metadata.

Results

 

  • Website now aligns with SEO and UX best practices.
  • Ranks as the #1 organic listing for “nonprofit. consulting bay area”.
  • Client continues to reach out to me for SEO and website updates.

 

22.6k Website Visits a Month Less Than a Year After Launch

ARS local seo
Data collected from SpyFu.com

 

Situation

 

Advanced Recovery Systems, a system of addiction and rehab facilities known as The Recovery Village, launched a website for their new facility in July of 2019. The center is located in West Palm Beach which is a high need area for drug abusers looking for help, and The Recovery Village Palm Beach at Baptist Health was one among many in the area.

Actions Taken

 

I was hired to perform keyword research and outline the on-page structure of over 140 pages of content for the website.

Results

 

  • Over 140 pages of optimized content
  • Ranking for over 5,700 keywords in less than a year.
  • 22.6K organic clicks a month

 

Revived Search Engine Rankings After Website Rebuild

summerhill rankings

 

Average position data from Google Search Console.

 

Situation

 

Summerhill Goat Dairy had recently rebuilt their website and took a massive loss in search engine traffic after the launch.

Actions Taken

 

I was hired to improve SEO on an ongoing basis (the better practice) and my first charge was to improve these rankings. I performed a very thorough audit of the website and produced a report designed to inform and educate on search engine optimization. I also worked with the developer and content producer on a list of tasks to improve the website for many SEO and digital marketing opportunities. This included content re-writes, new content, schema integration, page speed improvements, and engagement strategy with Pinterest.

Results

 

  • Website now aligns with SEO and UX best practices.
  • Ranks as the #1 organic listing for “nonprofit. consulting bay area”.
  • Client continues to reach out to me for SEO and website updates.

Website Development & Content Management

 

 

Physician and Health Plan Provider Network Website

physician and patient 1

 

Situation

 

Orlando Health was expanding its business into corporate partnerships. This required an increased web presence from a small subsection of Orlando Health’s website to something that stood on its own.

Actions Taken

 

My job was to build the website, meet with the head of the department (the client), and plan a digital marketing strategy to drive traffic.

Results

 

  • Built website encouraging medical providers and healthcare plans to join the network within a subfolder of Orlando Health’s main domain.
  • Account management for a digital marketing strategy built to client satisfaction.
  • Built to ADA Compliance Standards.

 

Physician Recruitment Website

My website was built intent on recruiting new physicians to join Orlando Health

 

Situation

 

In 2019, Central Florida was on course to be one of the fastest-growing regions in the United States. Being one of only two major hospital systems in the region, this meant there was a need to increase the number of employed doctors to handle the growing population.

Actions Taken

 

My job was to plan and build a website and digital strategy to appeal to doctors looking to change the location and nearing completion of their residency.

Results

 

  • Built recruitment website targeting physicians.
  • Created digital strategy based around the uniqueness of medical care in a tourism region and Orlando Health’s partnerships.
  • Account management for the website built to client satisfaction.
  • Built to ADA Compliance Standards.

 

BACE Digital WordPress Theme Development

portfolio bace digital background

 

Situation

 

As a digital marketer and web developer, I felt it was only right that I develop my own theme for this website.

Actions Taken

 

I built my own local server to build the theme and all client websites in development. Then I chose a generic WordPress theme to develop a child for a created my own templates and stylesheets.

Results

 

  • A branded platform for housing and sharing content.
  • A website that operates for my needs in the back and the audience’s needs on the front.
  • The freedom to modify and alter at will as needs change.

 

 

 

Skills

  • Search Engine Optimization
    • SEO Audits
    • Keyword and Topic Research
    • Outreach
    • Technical SEO
  • Website Management
    • Accessibility (ADA Compliance)
    • Content Management
    • Site Structure
  • Social Media Marketing
    • Social Monitoring
    • Social Ads
    • Engagement Strategy
  • Pay-Per-Click Marketing
    • Google Ads
    • Bing Ads
  • Website Analytics
    • Audience Analysis
    • Competitive Analysis
    • Google Search Console & Bing Webmaster Tools
    • Tags & Categories

Certifications

Trusted Partners

I have the honor of some great partnerships with associations and businesses that believe in serving entrepreneurs and small businesses with the same passion as myself.