Content is the cornerstone of your website. It tells stories, evokes emotion, and can even make somebody a customer. This is why it is a critical part of your marketing and SEO.
Content strategy is how a brand uses content to influence a desired action or reaction. This includes content on and off the web. Different pieces of content can also be connected through different channels in order to carry a visitor, or even a prospective customer, through a specific journey that results in a benefit for both you and them.
Content strategy for the web includes, but i not limited to, the following channels:
- Ad copy
- Blog post
- Image alt text
- Landing pages
- News articles
- Page titles
- Page descriptions
- Social media posts
- Website content
- White papers
Content Strategy Services with BACE Digital
Because content is essential to a good quality website and search engine optimization, it is an important part of the following provided services.
It is important to make a plan around your content in order to stay on-task and achieve desirable results. A carefully planned content strategy can also lead to increased awareness, page visits, and sales.
It is also important to consider SEO in a content strategy. This means every page, blog post, page title, and link created will be carefully selected in order to best optimize your website for search engines. Keyword research is very important for reaching your target audience.
This optimization does not just include Google or Bing, your content will be carefully optimized for more specialized search engines as well. For example, if your content includes a recipe video, the content will be additionally optimized for YouTube and Pinterest.
Already have a website? No problem! I will work with the content management system or website builder you already have. If you need a new website, I may recommend a new one that is best suited for your needs. Either way, I will work with what you have to make sure you are getting the most out of your tools.
A good content management solution is one that covers all of your needs: SEO, email, integrations with third party software and more. If needed, I will even manage the content on your website for you. If you need a change made, just let me know and I can quickly update it. On the flip side, if you want to manage it on your own, I can be on standby to make recommendations for you to handle on your own.
Best Practices in Content
I will make sure the way content is created, delivered, and promoted is based on best practices for SEO, accessibility guidelines, and other important regulations and guidelines for your brand and industry.
Every piece of content will be designed to serve a specific audience, whatever their needs may be, and wherever they may be in the buying cycle.
Get Started With BACE Digital
If you are interested in optimizing your content strategy, request a quote to get started. I will set up a 30 minute initial consultation to discuss your business, your needs, and how a process for content strategy can get your website moving in the right direction.
After this consultation, I will work on a plan for your brand’s individual content strategy process.