SEO for Orange, Lake, & Seminole Counties

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SEO
seo parking lot

Does traffic to your website feel like an empty parking lot?

You may need a new search engine optimization strategy.

BACE Digital is your consultant for all website traffic issues including search engine optimization. Benjamin Weinberg, your digital marketing strategist can give you an audit of your website and make recommendation depending on your needs.

Brand New Businesses

BACE Digital is there to help you with building your brand awareness, reputation, and online presence with a thorough SEO strategy. After a discussion with you about your business goals, target audience, and your industry, I will perform an SEO audit. This audit will assist in creating a strategy for not just search engines, but for a creative a great experience for your visitors as well.

This strategy is likely to include:

  • Competitive analysis of ranking websites in industry
  • Content planning
  • Keyword research and content plan
  • Site structure and sitemap
  • Promotion and linking opportunities
  • Analytics and search tool set up
  • A plan to give your website the best ranking potential possible

Website Migrations

Building a new website for your business? Do not make the mistake of launching it without a plan to preserve your current website’s SEO success. A slight drop in traffic is natural after launching a new website but without proper due diligence, you will lose everything that made your previous website successful. I can make sure traffic issues are mitigated as much as possible.

This strategy is likely to include:

  • Search engine-optimized content strategy
  • Technical SEO updates
  • Redirects
  • DNS modifications
  • Directory listing updates (Yelp, Angie’s List, etc.)
  • New website promotion and linking strategy
  • Analytics and search tool setup
  • A plan to make your new website more successful than the last

SEO Recovery Solutions

Sometimes websites see an unexplained drop in traffic. There are many reasons for this ranging from algorithm changes to technical issues that need troubleshooting on your website. BACE Digital will diagnose the issue, and help you back on your way to web success.

This strategy is likely to include:

  • Detailed technical audit of website
  • Low-Quality Backlink Removal
  • Redirects
  • Site structure updates
  • Analytics and search tool set up
  • A plan to fix the issue and fortify the site against future attacks and changes

SEO digs into the psychology of a target audience.

What is SEO?

Search engine optimization (SEO) is the process of ongoing analysis, testing, and updating of web content in order to increase the likelihood of appearing in search results. This is a very important process for any organization attempting a presence online. Trillions of searches are conducted per year and every one of those searches has a specific intent from the person behind it. Search engines like Google analyze the intent of these searches to offer the most probable best result to the user. This analysis is based on past data and machine-learning capabilities. SEO services are also part of the foundation for a good digital marketing strategy.

Therefore, I use tools and study data daily in the hope that SEO consulting services will help your business. As a result of my work, your brand will be seen by the right people, at the right time.

Types of SEO

I offer SEO services for small businesses and large businesses alike. My strategies are custom to the needs and budgets of your business. Not all groups are alike, therefore I leverage not just the biggest but the wisest opportunities.

Search engine optimization is a constantly evolving marketing strategy. Nearly 91% of pages on the World Wide Web are invisible and never get noticed. Therefore, it is necessary for organizations to invest in SEO in order to compete. There are many tactics involved in a successful SEO strategy.

On-Page SEO

On-page SEO is what typically comes to mind for increasing organic traffic. In other words, it is the creation and strategic use of content to optimize a website for search. There are three intertwining on-page SEO techniques: content creation, keyword research, and metadata.

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Content Creation

Unique and relevant content must be created to increase visibility in search engine result pages (SERP). This is the goal of content marketing, and why blogs are such an important industry. 77% of internet users read blogs because the content can be relevant to specific audiences. Considerations for content formats that can impact SEO include the following.

  • Blogs
  • Images
  • Videos
  • Podcasts
  • Social media
  • Infographics

Keyword Research & Analysis

Keyword research and analysis is necessary to understand an audience. Part of the work is learning what specific search queries are used the most. With this in mind, the most relevant keywords can be used in content. Additionally, keywords shed light on more opportunities for exposure.

Metadata

Metadata is a very important content consideration despite not being literally “on-page”. This includes the title, sub-title and description, which appear in the search engine listings (and a few other places). Metadata also includes schema information, which is helpful for specific types of searches like recipes or books. Furthermore, metadata defines categorization of content through meta tags. This helps search engines understand the page’s intent with the purpose of matching the intent of the visitor.

Off-Page SEO

Off-Page SEO revolves around online reputation management. Wherever somebody is discussing content relevant to a business is an opportunity for traffic. This includes tactics including shares on social media, reaching out to high-authority websites to link to your site, or including a URL in a printed advertisement.

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Link Building

The links that go to a website, in other words, backlinks, require network skills and furthermore demonstrate to search engines and a visitor that you are trustworthy. High quality content is more frequently shared with your target customers. As a result, these customers will trust your content as well.

Domain & Page Authority

John Mueller, Senior Webmaster Trends Analyst at Google has stated they have no formal method for identifying a domain’s authority. Despite this, there is a lot of value in becoming an authoritative source of information. Having a high domain authority score is a valuable goal. Under these circumstances, content creators are encouraged to produce the highest quality content.

Technical SEO

There are important technical factors in the hosting of a domain that can impact page ranking. Technical issues on a website can break the user experience and search engines pick up on this. As a result, technical SEO are very important. Routine technical SEO audits can give insight into the health of a website. Is all the content easily accessible? Is the domain secure? Does the page load okay? What might be slowing the site down? Given these points, there is a lot of value on a healthy website for SEO.

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Crawlability

When a search engine updates its index, it performs a crawl. In other words, a bot reads through every page on a website as if it were human. In doing so, the bot can use it’s programmed algorithm to determine page ranking during an index. This is why clean content structure and working links are very important.

Page Speed Optimization

A page that looks attractive is nice but they can be bogged down by scripts and files that slow down its ability to load. The human attention span is decreasing. Consequently, capturing the reader’s attention quickly is very important. With this in mind, I run page speed tests using Google’s Page Speed Insights tool to test load times. As a result, I follow best practices to decrease the load.

Overall Technical Quality

There are other technical factors that impact user experience and SEO. A good technical website audit report will include information like mobile-responsiveness and security level. This information is important when reviewing the content on a website.

Local SEO

A simple way to be competitive is to focus on attracting customers near you is by using local SEO in your strategy. People specifically prefer to do business locally. With this in mind, I might recommend tools and techniques to target customers looking for help “near me”. Using local SEO services, I will help your business be seen at the right time and place. You do not need to be located in Orlando to benefit from these services either.

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Google My Business

If you have a single location or hundreds, your business can stand out in the crowd using Google My Business. This tool is becoming more important in search engine marketing. Additionally, individual locations the credit they may deserve through online reviews.

Localized Landing Pages

Not every location in a business is the same. Therefore, it is important to consider the localized content on a website’s landing page. With this in mind, I will recommend a strategy to create a user experience individual to each location. These landing pages can also be incorporated with email marketing and social media marketing efforts.

Indirect SEO Factors

There are many other aspects of a search engine optimization strategy that may not have a direct impact on ranking, but can certainly help. I may recommend this as an additional contributor to your website’s success as part of your complete internet marketing strategy.

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Social Media Marketing

Marketing on social media includes paid and organic posts on channels like Facebook, Instagram, and Pinterest. This is where your target audience can engage with your brand. A strong social media strategy that includes links to your website and the ability to share can increase traffic and SEO authority for your domain.

Pay-Per-Click

Paid advertising, also known as pay-per-click advertising, is a good way to promote the most valuable pages on your website. Most major channels can place paid ads directly in front of your target audience. Promoting interesting and engaging content that keeps visitors on the page can influence your search engine ranking.

Email Marketing

You can keep visitors returning to your website by including email as a part of your strategy. Email is valuable in SEO for two reasons: first, it keeps your customer engaged with your website by frequently inviting them to return, and two, it is a simple way to promote your valuable content to your engaged customers.


Search Engine Optimization FAQs

How Does SEO Work?

SEO is very complex in how it actually works, as there are over 200 factors to consider in the process, but very few know all of them. However, search engine optimization works by taking actions to score well on these objective factors. The simplest way to look at it is to have the best possible information in response to a specific user’s search query.

How Much Does SEO Cost?

Unfortunately, the answer you will receive from any good SEO expert is “it depends”. However, this is not to frustrate you. What SEO consulting services cost depends on is what you are actually hoping to accomplish with your SEO and complete internet marketing strategy.

Do the built-in functions in website builders like Squarespace and WIX work?

What website builders like Squarespace and WIX offer in simplicity, they lack in offering tools for a true SEO strategy that definitively works. The capabilities are there, but knowing what to do with them is a bit more abstract. They also do not cover the full spectrum of SEO opportunities that need to be considered. If you are in a competitive industry, I recommend an SEO consultant.

Is SEO relevant today?

Yes, Absolutely. Although the specifics of SEO practices has certainly changed from what it once was, I believe it has become better even more important. The changes that have occurred recently through Google updates like EAT and BERT still focus on offering the best quality content to match the search query.

What is SEO’s role in Digital Marketing?

SEO both benefits and is benefited by digital marketing strategies. Knowing what people are searching for and the needs of the customer, deliver opportunities for social media engagement, content marketing, and digital advertising.

Additionally, the information and data gathered from digital marketing efforts can deliver valuable information about who your most valuable customers are, so you can tailor your organic content towards those audiences. this helps qualify your leads online better.

Increase Your Web Traffic With a True SEO Expert

Search engine optimization (SEO) consulting services are very important for a complete marketing strategy. It is no longer just about being found in search engines, but about the complete online experience every time somebody opens their browser. SEO must be considered as a part of your website’s design, development, content marketing strategy, and social media engagement. This is why you need an SEO consultant who not only understands the ins-and-outs of digital marketing but will also collaborate with your entire team. Whether you are located outside of Florida or are looking for professional SEO consulting services around Orlando, I would love to help you.

Rating: 5 out of 5.

I highly recommend Benjamin. He is very knowledgeable and I got a lot of value from working with him. He helped me improve my website considerably and also my visibility online. He was very responsive and helpful. Fantastic person to work with. I feel very grateful.

Belinda

Rating: 5 out of 5.

Not only has he completed over 300 SEO-driven content outlines for us, he has also actively shared interesting and helpful data sources and topic ideas which have helped improve and reach our monthly content goals.

Rachel

I Am Knowledgable

I have been a part of every aspect of establishing a brand online. I have seen the role SEO plays from the conceptualization of a brand to creating engaged brand evangelists. This is why I am a knowledgable resource. You can expect more than the bare minimum. You can expect to see an increase in traffic and more qualified leads.

I Am Trustworthy

My methods include ethical and proven SEO best practices for increasing relevant traffic for your website and build your business reputation. I want to be your partner in success, not your short-term solution. SEO does not work that way anyway. Which is also why I will not resort to black hat SEO tactics that can hurt your business.

I Am Reliable

It is not my practice to leave my clients hanging once the bulk of the work is complete. I want to make sure you are happy with our relationship. I thrive on transparent communication. The fact is, you know your business better than me, so I need to engage with you to make sure I am providing the best SEO consulting services possible for your organization.

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