Make Your Website Better: Website Analytics

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Research Solutions

Website analytics and research is key to not just managing a great website, but growing your brand through all digital channels. This is why it is helpful to have a web analyst who knows the right statistics and performance indicators to track.

BACE Digital offers this data and analysis expertise. Web analytics services include set up for website analytics tracking, monitoring on various digital marketing channels. Here is a full list of website analytics services:

  • Google Analytics Setup
  • Google Tag Manager
  • Google Search Console Set Up
  • A/B Testing on Website and Ads
  • Accessibility Compliance Analysis
  • CRM Integration with Website
  • Dashboards
  • Executive Summary Reporting
  • Social Monitoring
  • Social Media Analytics including Facebook, LinkedIn, and Twitter

Website Analytics Services with BACE Digital

A complete website analytics and research strategy is not simple. This is why I base this service on the following important aspects of digital marketing strategy.

Measure What Matters

A full audit of your business goals and current marketing strategy can provide insight on the most important metrics surrounding your business. This could mean performing a thorough web traffic analysis to see who is visiting your website, where they are coming from, and how they interact with your website.

You may also benefit from a review of your organic social and SEO analytics compared with your paid marketing analytics to see what is working and not working for your business, and where your marketing budget should be prioritized.

These website metrics will continue to be used moving forward when aligned with your business goals in order to measure success.

KPIs vary depending on goals.

All Data in One Place

Quit pulling reports from several different sources. They may all operate independently but how they work together is important for your marketing strategy. This is why BACE Digital offers data reporting services that brings this data together, into one report.

This means your website, Instagram, YouTube, Facebook, and many other channel analytics can all be integrated into a single report or dashboard.

The audience of these reports is also important, if necessary, reports and dashboards can be built to tell the story that a specific person needs to hear. Get a CEO’s buy-in or give a web developer direction. These reports can be customized for different purposes.

Man looking at data dashboard.

Plan For Action

Once you and I have an understanding of the website analytics, we can create a plan for nearly everything else. Supplementing the analysis and reports of digital channels is an action plan. This action plan consists of a detailed list of projects and tasks designed to make the most of your website. This could include content distribution recommendations, web development tasks, accessibility improvements and more.

Optimization plan flow chart

Plan For Continuous Testing

The rules for digital marketing change daily and improving your business online requires a continuous effort. This means not just measuring performance, but thinking critically about how your business can perform better over time.

This means another analysis and updated report for your website, and new plans for action. These should be routine to ensure you are prepared for anything that could be thrown your way.

Volunteers testing usability of website.

Get Started With BACE Digital

If you are interested in optimizing your online analytics and research strategy, request a quote to get started. I will set up a 30 minute initial consultation to discuss your business, your needs, and how a process for research can get your website moving in the right direction.

After this consultation, I will work on a plan for your brand’s individual analytics strategy process.